Feels nice when you put a good outfit together. Even more so when you didn't have to put any effort in. WARES is for when you're feeling a bit lazy and need a brainwave. It's all about great product and styling. We've knocked our heads together and put in some graft choosing our favourite bits from our past and present collections so, you don't have to..

Every now and again we will be posting our WARES. This will be tied in with a competition you guys can get involved in. All you have to do is post a fit featuring some pieces from the current WARE with #WAWWAWARES. The winner will be decided in a fortnight (frequency to be decided).



Disparity is a growing global concern and we’re keen to do our bit for our corner of the earth. Having felt helpless witnessing this inequality first hand we wanted to help keep those in need warm at night. So, for every piece of clothing from the 1+1 collection bought, we will donate another to someone less fortunate.


Why 1+1

In our society there is a growing proportion of people who are detrimentally impacted by the capitalist system in place.

The global COVID-19 pandemic has further increased levels of homelessness in the UK and highlighted other gross inequalities in our society.⁠

1 in 4 people in the UK will experience a mental health problem each year (Mind). 

Up to 8.3 million British people are unable to pay off debts or household bills (National Audit Office). 

5% of the population are currently unemployed (ONS)

All of the above could cause a person to lose their home, and we’re sure most people have suffered from one of these problems at some point in their lives. 

⁠For this reason we started our 1+1 collection.

1+1 SO FAR

Our 1+1 range includes reversible scarves, organic socks and beanies. For each item purchased from the range, we donate another to someone less fortunate. 

Granted, we aren’t promising to solve the homelessness crisis or other inequalities in our society but we want to do our bit to make people’s lives that little bit more bearable.

Since its inception, we have truly been humbled and overwhelmed by the response to the range. Thanks to your purchases, we have donated over 10,000 items of clothing to those who really need it. 

1+1 Partners

Charities we have partnered with on this collection have included Mustard Tree in Manchester, The White Chapel Centre in Liverpool, Maggs Day Centre in Worcester, Homeless Oxfordshire and many more.

We're expanding the list of charities we work with and your purchases help us do this and further support people experiencing homelessness.