- 100% Organic Cotton - Manufactured out of our factory in India that uses renewable energy. Organic cotton is far better for the environment than using cotton that is farmed conventionally. Cotton farming accounts for 16% and 7% of the world's insecticide and pesticide use respectively, not to mention the intense irrigation from water sources to farmland that destructs farmland. We are mindful of that, so to prevent further damage of the environment and farmers, we exclusively use GOTS certified organic cotton.
- Fair Trade Approved - Just as the environment deserves to be treated fairly, so do the people on this planet. Each person that plays a part in producing our garments is paid fairly and they aren't subjected to poor working conditions, unlike the manufacturers of other brands.
- Water Based Inks - Our tees are screen printed using water based inks, right here in Manchester. A far more durable method of printing, water based inks sink into the fabric and provide greater definition than plastisol inks that are commonly used for prints. Plastisol inks contain plasticisers and require harmful chemicals to remove them from the screens used for printing.
- Recycled Polyester Labels - they probably go unnoticed, but labels are an essential component of every garment. They're typically made from polyester, a plastic based material. You won't catch us using virgin plastics, so all of our labels made from recycled polyester.