- 60% Organic Cotton - Manufactured out of our factory in India that uses renewable energy. Organic cotton is far better for the environment than using cotton that is farmed conventionally. Cotton farming accounts for 16% and 7% of the world's insecticide and pesticide use respectively, not to mention the intense irrigation from water sources to farmland that destructs farmland. We are mindful of that, so to prevent further damage of the environment and farmers, we exclusively use GOTS certified organic cotton.
- 40% Recycled Plastic - to take sustainability to the next level, we are taking discarded plastic bottles and turning them into T-Shirts. To do this plastic bottles are recycled and transformed into polyester. This is then blended with our organic cotton and voila, a beautiful T-Shirt emerges.
- Fair Trade Approved - Just as the environment deserves to be treated fairly, so do the people on this planet. Each person that plays a part in producing our garments is paid fairly and they aren't subjected to poor working conditions, unlike the manufacturers of other brands.
- Recycled Polyester Labels - they probably go unnoticed, but labels are an essential component of every garment. They're typically made from polyester, a plastic based material. You won't catch us using virgin plastics, so all of our labels made from recycled polyester.